Sake Industry News
Sake Industry News
Sake Industry News. Issue #48.
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Sake Industry News. Issue #48.

Jōetsu Shuzō under new management, Yamanashi GI, Ine to Agave, Social media moves stock during covid and more!

Welcome to Issue #48 of SIN.

Things are starting to heat up on the sake scene. Hiyaoroshi sake is now well and truly here with Hiyaoroshi Day ringing in the season on September 9 and lots of amazing releases hitting the refrigerators and shelves. 

It’s a timely reminder that there has never been a better time to support your favorite breweries. The state of emergency for major areas of Japan has been extended once again, meaning bars and restaurants remain unable to serve alcohol, drastically reducing the flow of inventory from breweries to consumers. It comes at a difficult time too for many looking to clear their stock to make way for new sake with the next brewing season right around the corner (one of our stories reports on one brewery's method for tackling the issue).

In many areas rice has already been harvested and it will just be a matter of time before the brewing season is underway. Here at SIN we have our fingers crossed that this will be the beginning of an upturn in good fo…

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Sake Industry News
Sake Industry News
Sake Industry News is a twice-monthly newsletter covering news from within the sake industry in Japan.